KittoKatsu – wekita
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Our Art Director Vera will be happy to talk about brand refreshes: +49 211 97 17 55 00

KittoKatsu – wekita

wekita

Kunde

Wekita

Wekita is a high-quality daycare provider with ambitious plans to expand its reach nationwide. At its core, Wekita is deeply committed to creating the optimal environment for children, with a strong emphasis on essential topics like sustainability, healthy nutrition, and early development. Their brand essence can be summed up as „Dedicated to providing the very best for those who matter most.“

This resolute ethos has been translated into a fresh corporate design that radiates confidence while retaining a sense of lightheartedness, fun, and childlike playfulness, setting the stage for Wekita’s growth aspirations.

Our first step in this transformation involved revamping the logo, giving it a bolder, more sophisticated, and easily recognizable appearance. We also refined the color palette and typography to imbue the identity with a polished and professional look, all the while preserving its playful spirit. A delightful cast of animal characters breathes life into the new identity, with Ted, the endearing bear-like Wekita mascot who has been a cherished companion for Wekita kids from the very beginning, at the heart of it all. Ted has received a makeover to enhance his uniqueness, making him perfectly poised to take on a wide range of communication roles.

Our new identity encapsulates the essence of „Striving for the very best for those who matter most,“ paving the way for Wekita’s future growth and success.

KittoKatsu – wekita
KittoKatsu – wekita
KittoKatsu – wekita
KittoKatsu – wekita
KittoKatsu – wekita
KittoKatsu – wekita
KittoKatsu – wekita
KittoKatsu – wekita

„At Wekita, we created a balance between empathetic playfulness and a high level of seriousness. For a brand presence that has a foundation and a wink.“

Philippe Henco – Managing Partner Startegy, KittoKatsu