The mobility of the future: micromobility explained and presented in a friendly, approachable and unforgettable way.
Kundeel Leasing GmbH
LeistungenMarkenpositionierung, Webdesign, Corporate Design
Eleasa empowers salary conversion: employees can receive a portion of their salary in the form of non-cash benefits. Thanks to favorable tax incentives, no taxes or social security contributions apply to this non-cash benefit, resulting in significant savings. Eleasa offers a comprehensive platform for this service and seamlessly manages the process for both companies and employees.
In contrast to many competitors who merely showcase the products available for purchase, Eleasa centers its approach on creating joyful experiences. Eleasa injects vibrancy, color, and excitement into life, all with a touch of humor and a playful wink.
The brand name, a product of our branding process, cleverly blends the factual term „el leasing“ from the parent company’s name with a personable and approachable first name, giving it a human touch. The character Eleasa, represented by a dynamic and amiable figurative mark, takes center stage in the brand identity. Eleasa symbolizes a constant presence, offering fun and light-heartedness to its customers.
To complement this playful expression, we’ve developed a distinct tone. Eleasa engages with clarity and precision, consistently injecting humor and subtle self-irony, without leaning too heavily into youthful exuberance.
The brand comes to life through additional characters, illustrations, and lively colors, ensuring it remains dynamic and full of delightful surprises.