The Mercator Go program offers trainees from all professional backgrounds the chance to gain international work experience in Turkey and China. To match this innovative and ambitious program, we developed a unique design that appeals to young participants and encourages them to explore the world.
Our design approach combines vibrant colors, modern typography and playful illustrations to present the program in a Gen-Z appropriate and memorable style. We drew inspiration from diverse cultures, language, and the international workplace to create a visual experience that captures the exciting possibilities of the Mercator Go program.
„With our vibrant and youthful design for Mercator Go, we created a visual identity that captures the adventurous spirit of the younger generation and inspires them to shape their own international experiences.“
Vera Henco – Managing Partner Design, KittoKatsu