Japan Day Düsseldorf Re-Branding

For Japan Afficinados from all over Germany Düsseldorf’s „Japan Day“ has become a yearly fixture in their spring calendar. Over 600.000 people take part in the one day celebration of all things Japan in the cities Altstadt. We’ve long been envisioning a fresh and contemporary branding for this special event. We wanted to reflect the vibrancy o the day (it is famous for attracting thousands of cosplayers) while reflecting the Japanese culture in a recognizable way without drifting into one of the many clichés. Our thought out identity takes it clues from Japanese wood block prints and creates a flexible identity with bold colors and flowing shapes that to us perfectly encapsulated the spirit of Japan Day.