Poodini

Meet Poo-dini – the name says it all. Inspired by Houdini, the famous magician and master of escape, these water-soluble poo bags make your dog’s business vanish. No plastic, no trace, no guilty conscience. Just abracadabra – and it’s gone.

In an oversaturated market of sameness, Poo-dini breaks away from tired category clichés. No beige and green, no cheesy dog cartoons. Instead, we built a distinctive story around the product’s core USP and wrapped it in a design that is not only fun, but stands out. A small idea for a big problem, with a brand strategy that turns even a commodity into a moment of connection.