From research to form: How we brought Kyvetin, the champion of animal skin health, to life.
Kyvetin Skin Repair for pets
Kyvetin’s biopolymer technology seamlessly blends the realms of science and nature, offering unrivaled protection and regeneration for irritated animal skin. Our journey to establish Kyvetin’s unique position in the market began with extensive research, enriched by in-depth conversations with pet owners and rigorous product testing. These efforts not only shaped the strategic direction of the brand but also led to the creation of the name ‚Kyvetin.‘
Building upon this strategic foundation, we translated our vision into tangible design elements. From the careful selection of colors, typography, and illustrations to the development of packaging concepts, visuals, and product presentations, every detail was meticulously crafted. Our goal was to evoke emotional connections with pet owners while striking a delicate balance between seriousness and fun, in homage to Kyvetin’s distinctive claims and innovative character.
In our communication strategy, we harnessed the power of product benefits, key unique selling points, emotive messaging, and informative copy, seamlessly weaving them into various touch points, including packaging, advertisements, and social media. All these foundational elements culminated in the creation of a dynamic, contemporary online store that not only exudes a sense of closeness and seriousness but also delivers high-performance conversions.