German brand JOOMA is pioneering vegan yogurts in China with a bold new brand identity.
Jooma 美仁, the plant-based yogurt from Germany, is taking the hearts of Chinese consumers by storm! The Jooma team asked us to revamp the corporate design and packaging of the almond and coconut product lines to push the brand even further. Our goal was to break down the usual conventions and position Jooma as a progressive and unique brand.
A bold color palette, clean typography and custom illustrations are at the heart of the new identity, creating unparalleled point-of-sale differentiation.
We are thrilled with the response to the new designs and are proud to have made a small contribution to Jooma’s continued success in the Chinese market!
„The close interaction of German design insight and the market knowledge of the Chinese JOOMA team led to the best result in the joint re-branding of JOOMA.“
– Philippe Henco, Managing Partner Strategy, KittoKatsu