Beni Tonka Identity
Beni Tonka’s handmade sauces are more than just a product – they are a project from the heart. Inspired by his Caribbean heritage and the original recipes of his Aunt Cynthia, all sauces are made from natural ingredients and refined with a fruity-sweet spiciness that enhances every dish.
The aim of the new identity was to create a range of products that showcases Beni Tonka as a strong brand while communicating the delicious content in an understandable way through the visual design. With a flowing wordmark reminiscent of sauce and accompanying pattern, combined with bold colors, the full flavor of the products and the Caribbean origins of the recipes are conveyed to customers.
For Beni Tonka, every bottle of sauce is an affair of the heart, imbued with the flavors and traditions of its origins. And with the new identity, this passion shines through in every aspect of the brand, from the packaging to the products themselves. Whether you’re a long-time fan or a new customer, you can taste the care and expertise that goes into every bottle of Beni Tonka’s delicious sauces.
„We translated Ben’s engaging and intelligent personality visually every step of the way. For a powerful brand with lots of empathy – and appetite appeal.“
– Vera Henco, Managing Partner Design KittoKatsu