QiQu, a trailblazing innovation in the skin health market, showcases its groundbreaking capabilities through a distinctive and compelling brand presence.
QiQu SOS Skin Repair
We understand the profound impact of brands, which is why we make strategic financial investments in innovative companies as a vital part of the brand development process. Here, we proudly present our inaugural brand launch, QiQu SOS Skin Repair, where we’ve taken charge of everything from naming, positioning, corporate design, packaging, visual language, webshop design, to communication and campaign.
At the heart of QiQu lies the remarkable ingredient, Chitosan—an extraordinary gift from nature. Nature itself has unveiled the secret behind the synergy of regeneration and infection protection. QiQu is founded upon the natural marvel known as Chitosan, which has long shielded numerous living organisms from surface-level injuries. We’ve harnessed this insight from nature and activated it for the benefit of skincare with QiQu’s SOS Skin Repair.
In the densely saturated and fiercely competitive wound care products market, our objective was to distinguish QiQu as an exceptional standout amidst the multitude of choices. Through thoughtful design and strategic communication, we aimed to convey unequivocally that this product represents a true paradigm shift. Our packaging boldly departs from the conventional color schemes typically found in pharmacy products. Instead, it features a vibrant, eye-catching pattern inspired by the regenerative properties of skin cells. Recognizing the challenge of persuading older consumers to switch from their familiar products, our brand communication and campaign were tailored to resonate with a younger demographic. This approach strikes a harmonious balance between conveying the seriousness of medical efficacy and the appeal of lifestyle cosmetics.
„The collaboration with Medoderm has always been characterized by pushing boundaries and conventions. The team has shown great courage and commitment in developing a differentiated make.“
Vera Henco – Managing Partner Strategy, KittoKatsu