Happy Days by Chammi
Kunde
ChammiChammi is on a mission of profound importance: to empower women not only to embrace their menstrual cycles but to celebrate them as expressions of femininity and strength. While many women often view their periods as stressful and prefer to conceal them, Chammi offers a refreshing perspective. Through their unique nutritional supplement, Happy Days, specifically designed to meet the hormonal needs of women during their menstrual cycles, Chammi transforms periods into a positive and empowering experience. We’ve had the privilege of joining the founders on this exciting journey, crafting a vibrant and playful identity for both Chammi and Happy Days. By putting the uterus in the spotlight and relegating typical period discomforts to the role of sidekicks, our illustrations brilliantly encapsulate a spirit of period-positivity and a feeling of confidence and comfort.
„Happy Days would not have been possible without you! Thank you very much!“
Charlotte, co-founder of Chammi
„The two founders of Chammi are the best example of how start-ups should boldly challenge conventions and create new, successful product categories and brands as a result.“
Vera Henco – Managing Partner Design